Your Website Phone-Friendly
Why You Should Consider Making Your Website Phone-Friendly
There are approximately 6.4 million iPhone users in the US alone. Estimates for the number of smartphones on the
market vary, but many experts believe that over 80 million Americans will have smartphones by the end of 2011. And
that's just in the US.
As the user base of smartphones grows, businesses must adapt. If your website doesn't load properly on a
smartphone, you're leaving a gigantic demographic behind. Even people who have computers often use the internet on
their phones instead for on-the-go usage.
=> Going Phone Friendly is Easy
Yes, it does take a bit of development effort. But it's not as hard as it looks.
For one, you can easily tell your user's browser to adapt its page width to whatever width the device is, using the
meta viewport tag. That means that whether someone's looking at the screen from a computer, an iPhone, iPad or an
Android, they'll all see a web page that fits exactly according to their screen.
If you want to put in additional development effort, you can even create completely different web interfaces for
phones. This is slightly more complex, but you'll create a much more seamless user experience. iPhone sites are
generally much smaller than typical websites and therefore easier to design.
=> Going Phone Friendly is Profitable
It's incredibly frustrating to load a web page on a phone and not be able to see it properly. Chances are, if that
happens you lose that customer for good.
If they load the site and get a typical, non-phone friendly website, they'll usually still browse the website.
They're not afraid to scroll a little more or zoom in and out. That said, however, it won't make much of a positive
On the other hand, if you go through the effort to create a phone-friendly website, this will really create a great
impression on phone users. They feel like you "get them" and catered to them. They'll be much more inclined to do
business with you, whether it's by phone or when they get home to their computers.
=> Forward Thinkers Tend to be Buyers
Whether or not you create a phone-friendly site does depend a bit on your market.
If you're catering to 60-somethings who are about to retire, as a demographic they're likely less inclined to be
using smartphones. In that case, you don't need a phone-friendly website at all.
However, in most markets, the people you want on your website are people who are comfortable using the web. People
who are comfortable online are also more comfortable pulling out their credit cards. They move through more pages,
meaning you get to display more ads. In short, the early adopters are absolutely an audience worth catering to.
The bottom line is this: Smartphones are becoming more and more prevalent all over the world. Give your business a
leg up by creating a smartphone-friendly website. It's not that difficult - in fact, just a few lines of code could
make a huge difference.
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a seller in real-time online from a list of stores on our site. The consumer deals direct with the merchant for
which we provide the store links. Our online shopping mall provides everything you need for shopping